J.Kim is a Tashkent based fashion brand founded by designer Jenia Kim in 2014. Jenia was born in Tashkent in a Soviet-Korean family and raised in Russia - all of which had a huge impact on her work. Creating her own visual language, Jenia is mainly inspired by cultural heritage of both Uzbekistan and Korea, transforming their national costumes and traditions into contemporary forms. Key elements of the brand’s collections are great amount of handicraft, vintage fabrics, bold prints and embroideries combined with pure forms and neat silhouettes. 

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