Alexandra Hadjikyriacou launched her namesake label, Alex Hadji, in 2023, building on her earlier success as co-founder of the celebrated brand Kepler. A graduate of Central Saint Martins, Alexandra’s work is deeply influenced by historical techniques, her Cypriot textile heritage, and a meticulous attention to detail. In this new chapter, she brings a dedicated focus to handcrafted knitwear, incorporating recycled and natural fibers and collaborating closely with local Cypriot and Greek artisans and manufacturers. Each piece begins with her own textile creations, crafted on domestic knit machines with natural yarns, reflecting her commitment to sustainable, artisanal practices. Alex Hadji embodies a timeless, heritage-rich aesthetic, where craftsmanship and storytelling converge in pieces designed to be cherished for generations.