RUI was founded by Chinese-born designer Rui Zhou. RUI explores the idea of imperfection throughout the collection. Enchanted by what is unfinished, broken, or is unloved, also aesthetic based on this duality of fragility and strength. Aiming to celebrate the poetic elegance in between the skin and the garment. By continuously exploring the subtle relationship among skin and fabric, body and garment, entity and boundary, the spatial structure in between establishes a complex relationship that transmits tension in its delicacy.